Hints and Tips
To ensure your presentation has the best chance of succeeding, Sydney Angels suggests you cover the following areas:
- Problem and solution
- Market and opportunity
- Competitors
- Business model / sales & marketing strategy
- Management
- Financials
- Investment Proposition
When addressing the above areas you might like to consider the following questions:
- What problem are you trying to solve? Why does the world need this? (how painful is the problem?)
- What is the solution you are offering to the market? What are the customer benefits?
- Who are the target customers with this problem? How many of them are there? What price would they pay for your solution? How do you know?
- Who is the competition? What are the substitutes? Why will customers choose your solution over the alternatives? How do you know?
- Who is the team responsible for the solution and achievements to date? What are their skills and experience relevant to success moving forward?
- What is the plan and milestones for the next 3-5 years, including providing an exit for investors?
- How much capital is required to implement the plan? What activities would funds be used for? What milestones can be achieved with this funding? Is any additional funding required to achieve breakeven or the exit timeframe?
- Cash flow projection for the next 3-5 years from today, assuming funding asked for is provided and the plan is implemented successfully. If available, also include actuals for most recent full financial year and year-to-date, including previous capital raised.
- Structure of the deal and terms offered to investors in this round. Specify pre-money valuation, total amount of capital sought this round, amount sought from Sydney Angels, and cap table before and after this round is closed.
We also suggest that you use no more than 10 slides and that keep the presentation at a high level. Greater detail can be discussed during Q&A to suit the audience. It is likely that most of what you say will be forgotten in the days afterwards, so focus on the 3 big points you want people to remember.
